All Sales / ASP figures are excluding VAT (gross amount before discount). Source: invoice "Amount" column.
Sales Evolution by Channel vs LY (excl. VAT)
Current period vs last-year same period
| Channel | Current | LY | YoY |
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Sales by Channel (excl. VAT)
Click a slice to filter all charts
Monthly Sales Trend (excl. VAT)
Total ecom sales by month
Performance by Product Family (excl. VAT)
Sales, contribution & MoM growth
| Family | Sales | % | MoM |
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Top SKU (consolidated by SVR code) (excl. VAT)
| Product | Sales | % | MoM | Qty | ASP |
|---|
Top Growers / Decliners (MoM)
Compares latest 2 months in range
ASP Trend — Top 10 SKU (excl. VAT, before discount)
Average Selling Price (Amount / Qty) per SKU per month — spot price erosion / promo impact
GMV Trend
Orders & Items Sold
Conversion Rate
Traffic (Page Views & Store Visits)
Refund Trend
Refund VND bars + refund rate (%) line. Spike days = need investigation.
GMV Contribution by Source
GMV by Source Over Time
Source Comparison (Aggregated)
| Metric | Livestream | Video | Product Card |
|---|
AOV by Source (GMV / Orders)
Orders by Source Over Time
Conversion Rate by Source
GMV per Mille (GPM) by Source
MoM GMV by Source
Tháng nào kênh nào tăng/giảm. Xem ở granularity Monthly để có nhiều tháng.
Source Concentration (Pareto)
Cumulative % GMV theo channel.
GMV LIVE Trend
Live Sessions & Items Sold
CTR & Click-to-Order Rate
Session Views & Watch Duration
Day-of-Week Performance
Avg GMV / day-of-week (Mon-Sun) — quyết định pacing/scheduling.
GMV & Views Trend
Conversion Funnel (aggregated over period)
Funnel Rates Over Time
Monthly GMV & Commission
Monthly Videos & LIVEs
Creator Concentration (Pareto)
Top 50 creators ranked by attributed GMV — line shows cumulative %.
Creators (aggregated across months)
| Creator | GMV | %GMV Cont | Orders | Items | Refunds | AOV | Videos | LIVEs | Commission | ROAS |
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Product Concentration (Pareto)
Top 30 products ranked by attributed GMV — line shows cumulative %.
Products (aggregated across months)
| Product | GMV | %GMV Cont | Orders | Items | Refunds | Videos | LIVEs | Commission | ROAS |
|---|
Performance by Product Family
All FamiliesGMV by Product Family
Click a bar to filter Channel Mix + Single/Combo split below
Channel Mix
All Families
Single vs Combo SKUs
All Families
SKU Concentration (Pareto)
Top 30 SKU sinh bao nhiêu % GMV.
CTR vs CR (per SKU, size = GMV)
High-CTR low-CR = traffic but no purchase. Low-CTR high-CR = needs visibility.
Top 10 SKU — Monthly GMV Trend
Mỗi line = 1 SKU (top 10 by aggregate GMV). Identify winners and decliners.
SKU Performance Table (click a row to see details)
| Product | GMV | %GMV | Items | Orders | Impr. | Page Views | CTR | CR | Daily Runrate | Status |
|---|
Product Detail
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GMV by Channel
Funnel Metrics by Channel
CTR & Conversion Rate
GMV Contribution by Creator
Click a slice to filter the rest of the dashboard
Creator Comparison (Click row to filter)
| Creator | Sessions | GMV | % GMV | GMV/hr | CTR% | CO% |
|---|
Day-of-Week Performance
GMV/hour, CTR%, CO% by day of week (Mon-Sun)
Monthly: GMV & GMV/hour
Monthly: Sessions & Hours
Top Sessions Pareto
Top 30 session sinh bao nhiêu % GMV.
Views vs GMV (per session)
Mỗi điểm = 1 session. Bubble size = items sold.
Top Livestream Sessions by GMV
| Creator | Start Time | Duration | GMV | GMV/hr | Views | CTR% | CO% |
|---|
GMV Trend
Orders Trend
Conversion Rate
Page Views vs Product Clicks
GMV by Source
Source Comparison
| Source | GMV | % GMV | Orders | Items | SKUs | CR | AOV |
|---|
MoM GMV Trend by Source
Monthly GMV per source — spot which channel is growing or declining.
Top 10 SKUs by GMV
SKU Table
| Product | GMV | Orders | Items | Impr. | Clicks | CTR | CR | AOV |
|---|
Monthly Gross Sales & Buyers
Monthly Livestreams & Views
Day-of-Week Performance
Avg gross sales / session by weekday — schedule the high-performing days.
Top Sessions Pareto
Cumulative % of gross sales — how many sessions drive 80% of revenue?
Views vs Gross Sales (per session)
Each dot = 1 session. Bubble size = units sold. Find sessions with high views but low GMV (poor conversion) or vice versa.
All Live Sessions
| Livestream | Start Date | Duration | Views | Gross Sales | Units | Orders | CR |
|---|
Products Sold via Brand Live
| Product | Gross Sales | Units | Orders | Buyers | ATC |
|---|
ROAS, Spend & Sales Trend
Efficiency Map (Spend vs ROAS, size = Orders)
Top-left = high ROAS but low spend (scale up). Bottom-right = high spend low ROAS (cut/optimise).
Spend by Campaign Type
Campaign Type Performance
| Campaign Type | Spend | Sales | ROAS | Orders | Units | CTR | CR |
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Product Ads Performance
| Product | Spend | Sales | %GMV Cont | ROAS | Orders | Units | Impr. | Clicks | CTR | CR |
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Top Keywords by Sales
| Keyword | Impr. | Clicks | CTR | Spend | Sales | ROAS | Orders | CR | Avg Rank |
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Sales by Channel
Channel Breakdown
| Channel | Sales | % Sales | Orders | Units | Buyers | New Buyers | Commission | ROI |
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Channel Mix Evolution (MoM)
Stacked sales by channel across months — see how the mix is shifting.
Creator Concentration (Pareto)
Top creators ranked by sales — line shows cumulative %. Find the "vital few" driving most revenue.
Affiliate Creators
| Creator | Sales | Orders | Units | Buyers | New Buyers | Commission | ROI |
|---|
Product Performance (aggregated across channels)
| Product | Sales | %GMV Cont | Orders | Units | Buyers | Commission | ROI |
|---|
Performance by Product Family
All FamiliesGMV by Product Family
Click a bar to filter the Single/Combo split below
Single vs Combo SKUs
All Families
Top 10 SKU — Monthly GMV Trend
Each line = 1 SKU (top 10 by total GMV). Identify winners and decliners.
SKU Concentration (Pareto)
Top SKUs by GMV — line shows cumulative %.
CTR vs CR (per SKU, size = GMV)
High-CTR low-CR = traffic but no purchase (price/landing issue). Low-CTR high-CR = needs more visibility.
SKU Performance
| Product | GMV | %GMV Cont | Items | Orders | Page Views | Clicks | CTR | CR | AOV | Status |
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